Ability to add “Appeal” as a Supported URL Parameter
Kim Talvy
It would be extremely helpful if Givebutter allowed Appeals to be assigned via URL parameters, similar to how Fund, Amount, Frequency, and Promo can be passed through a campaign link.
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David Diskin
With this feature, when we send an email (or text, QR code, etc.) with a link that results in a donation -- we can track how that donation originated.
Imagine a URL like this: givebutter.com/CFD2025?appeal=FB
We'd use that link whenever we post on Facebook. If that gave us a donation, we'd know that it came from Facebook (assuming Appeal is a column that we see when we export transactions or build a report).
We'd have different Appeals for different referral sources (postcard, community event, newsletter, newspaper QR code, etc.) taking the guesswork out of which sources are working best for donations.