Google Analytics
complete
Ari Krasner
Ability for fundraisers to use Google Analytics on their fundraising pages/campaign pages
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Harry Luk
now we need the same events send to GA4 when we are using widgets on our own domain please: https://community.givebutter.com/integration-requests/p/google-analytics-support-on-embedded-iframe
Tori Meglio
complete
Hello Everyone! Our team is thrilled to announce Givebutter users can connect their accounts to Google Analytics to make smarter decisions about attracting and converting donors. This native integration is compatible with Google Analytics and Google Analytics 4.
We now support four events: Purchase Button Clicked, Purchase Initiated, Checkout Started, Checkout Completed. In addition to those custom events sent to GA, the following events are sent to GA Ecommerce: Begin Checkout & Purchased.
Are you interested in getting started? View the directions for implementation and documentation here: https://help.givebutter.com/en/articles/5625295-google-analytics.
Deb Jarrett
Tori Meglio: Hi.. do I need to do anything besides just adding in our trcking code for this to work?
Tori Meglio
Deb Jarrett: Hi Deb, this integration s activated when you add your GA tracking code to your Givebutter Dashboard. No additional steps required.
Deb Jarrett
Tori Meglio: Thank you!
Deb Jarrett
Are we still on track for Mid October? I am really hoping to get this ready for end of year fundraising. Thx
Tori Meglio
Hi Deb Jarrett, yes this feature is now available to all users in the Integrations tab of the Dashboard.
View the directions for implementation and documentation here: https://help.givebutter.com/en/articles/5625295-google-analytics.
Tori Meglio
planned
Hello! Our team plans to build a GA integration, allowing you to achieve the usage of Goals.
The integration will function around Events rather than a landing page. This will allow for a lot more flexibility for yourself and other users. It would still allow you to collect the same data (and more). Instead of selecting a type of Destination, you’d select a type of Event (as you can see in the screenshot below). Then you'll enter the event type you’d like to track as a goal (these events will be provided to you by Givebutter).
We plan on supporting four events: Page Viewed, Clicked Purchase, Checkout Started, and Checkout Completed. Checkout Completed is the one you’re most interested in, but the others will also be available for additional data about visitors on your campaign pages.
I want to make sure this solution will work for you and your team, so please let us know if anything is missing. <[email protected]>
We’ll make sure to let you know as soon as it’s live.
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Michael Collas-Smith
Tori Meglio: Can you please let us know what the timeline on this development will be? How long will it take?
Also, given the checkout completed event, will we be able to track conversion value with that? IE, dollar amounts?
Tori Meglio
Michael Collas-Smith: Hi Michael! The timeline for implementation is mid-October and you will be able to track conversion value. :) Do let us know if you have any other suggestions.
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Michael Collas-Smith
Tori Meglio: Thanks for letting us know. I've discussed with the two Boards I serve on, and we can wait until mid October.
Please try to meet that deadline, or, even better, get there a little quicker. You should have two additional NFPs using your platform if you can.
Tori Meglio
Michael Collas-Smith: What great news, we will be sure to update the post here just as soon as the functionality is available.
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Michael Collas-Smith
Tori Meglio: Hi Tori, sorry to chase you, just want to check how development is going on this functionality. Mid-October timeline still looking good?
Tori Meglio
Michael Collas-Smith: Yes, we are still on track for Mid-October!
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Michael Collas-Smith
Tori Meglio: Thanks, Tori!