When an email is sent and BCC'd to Givebutter, a donor's reply is a strong indicator of engagement — arguably more meaningful than simply opening an email. It would be helpful to have a way to assign more weight to these reply interactions in a donor's profile, rather than treating them as just another activity line. Ideally, this could be reflected in the AI summary as a stronger engagement signal, or tracked with a separate metric that distinguishes a reply from a standard open or click. This would help organizations better prioritize and identify their most actively engaged supporters.
Created by Cha Lopez
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