B
Beth Hagenlocker
The overall tone of this email is fairly stilted and formal - it's not celebratory, which is something I think donors who make a gift in honor/memory of someone expect. It also doesn't share much about what we do and misses a chance to convey the value of this gift.
Classy offered e-cards and donors could customize the message. We don't necessarily need that, but being able to customize the email with a larger image and text that conveys the impact of the donor's gift would be wonderful.
I feel like we're missing a chance for someone (potentially a prospective supporter) to have a "feel good" moment about the donor's gift. Here's the screenshot I shared with bootcamp. Beth