I completely agree with Beth's comments and feel it is very important to be able to write my own more sincere friendly email to those being honored by a donation. I'd like it to say something about what my non profit is about and why they should feel good about the gift. I feel like this is canned response is too impersonal and does not feel sincere. It would hold my potential supporters back from sending further gifts. What can we do to elevate this issue?

The overall tone of this email is fairly stilted and formal - it's not celebratory, which is something I think donors who make a gift in honor/memory of someone expect. It also doesn't share much about what we do and misses a chance to convey the value of this gift.

Classy offered e-cards and donors could customize the message. We don't necessarily need that, but being able to customize the email with a larger image and text that conveys the impact of the donor's gift would be wonderful.

I feel like we're missing a chance for someone (potentially a prospective supporter) to have a "feel good" moment about the donor's gift. Here's the screenshot I shared with bootcamp. Beth