Add Hover Tooltips for Engage Statistics Metrics
E
Ericca Harvey
Add hover tooltips or inline help text for Engage statistics metrics (e.g., Open Rate, Click to Open Rate, etc.) to explain how each metric is calculated.
For example:
Explain that Open Rate is based on unique opens, while the number displayed represents total opens.
Explain that Click to Open Rate is based on total link clicks, which can exceed 100% if recipients click multiple links or the same link multiple times.
Providing these explanations directly in the reporting interface would help users better understand their email analytics and reduce confusion about why some metrics, such as Click to Open Rate, can exceed 100%.
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