Ability to Address Letters to the Full Household Name
KK
We’ve received feedback from users about the current limitations around household mailings. Right now, Givebutter letters can only address the primary contact of a household, which means they aren’t able to send a letter addressed to the full household name (for example, “John and Jane Smith”).
This creates challenges for users who want their communication to feel more personal and inclusive of everyone in the household. While the current options allow for:
All contacts (Default): One letter per household, addressed to the primary contact
Contacts only: One letter per individual contact
Households only: One letter per household, addressed to the primary contact
There is no option that addresses multiple household members in a single letter.
Users are asking for a way to merge in all household member names into one salutation, or at least choose between “Primary Contact Only” and “Full Household Name.”
Adding this flexibility would help users improve personalization, strengthen donor relationships, and reduce manual workarounds.
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Kristina Bostick
Households could use a "salutation" field - ie - Robert Smith and Bonita Smith become Bob and Buffy Smith and the greeting is "Dear Bob and Buffy" because you entered it in the "Household salutation field" where you would name the household and the envelope name.
I'm really confused by how Givebutter treats households - they know they need to have them but then don't make them easy to work with. When old married couples are the ones with the money. Can I get hyperbolic a second - having just the primary contact with no way to make both household members primary is kind of inadvertently propping up the patriarchy. Rant done.
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Alexandra Scott
Commenting to boost this. When you're sending out 100+ letters, you shouldn't have to go through and edit multiple letters individually to achieve this.
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Ruthi Hortsch
I think this could also just need more flexibility. There should be a "Address to" that is by default one of the above, but can be edited if there's more personalization needed.
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Alexandra Scott
Ruthi Hortsch I like this a lot.
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Kristina Bostick
adding a comment to get this more views - very needed feature