Provide key performance metrics for transactions.
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J Kevin Smith
Add performance metrics for each stage of the donation/transaction process so we can identify when potential donors drop out. Metrics would include, but not be limited to:
- % drop off at "home" campaign screen
- % drop off at "Show your support" screen (for Fundraise campaigns)
- % drop off at "Final details" screen
- % clicked on Tip dropdown and dropped off at "Final details screen
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Tori Meglio
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Users can now connect their accounts to Google Analytics to make smarter decisions about attracting and converting donors.
We support four events: Purchase Button Clicked, Purchase Initiated, Checkout Started, Checkout Completed.
In addition to those custom events sent to GA, the following events are sent to GA Ecommerce: Begin Checkout & Purchased.
Learn more about the native GA integration here: https://help.givebutter.com/en/articles/5625295-google-analytics
Interested in tracking something else? Then please respond to me via this email.