Improve the user's experience by having a shorter phone number to send their keywords to (instead of 202-858-1233). Other text-to-donate services offer 'short codes' with only 5 or 6 digit phone numbers, which makes it a lot easier/faster for the donor to remember/type into their phones. (Example: Give Lively uses the number 44-321). It would also be a lot easier to promote, from a marketing standpoint.